DRAG

Warpaint London PLC
is a colour cosmetics business

Warpaint sells branded cosmetics under the lead brand names of W7 and Technic. W7 is sold in the UK primarily to major retailers and internationally to local distributors or retail chains.  The Technic brand is sold in the UK and continental Europe with a significant focus on the gifting market, principally for high street retailers and supermarkets. In addition, Warpaint supplies cosmetics under its other brand names of Man’stuff, Body Collection and Chit Chat, each targeting a different demographic. Additionally, in February 2025, Warpaint acquired a number of leading health, beauty and personal care brands that complement its existing cosmetics brands, including Skin and Tan, Super Facialist, Dirty Works, Root Perfect, Fish Soho and MR Solutions.

Our Story

Our co-founders, who remain as CEO and Managing Director, first went into partnership in 1992

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The Group

The Group has mostly grown organically.....

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Mission and Values

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Sustainability

The Group is cognisant of its environmental responsibilities and has embedded key environmental goals within its long-term strategy, with the aim of continually improving all aspects of environmental performance, as far as economically feasible.

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